Max Fashions SS’16 Fashion Show and ‘Fashion For Real People’ Campaign

Sheikhland’s homegrown brand ‘Max fashions’ recently presented its Spring Summer 2016 collection at Westin Mina Syahi and launched its ‘Fashion for real people’ campaign in collaboration with Mohammad Assaf , Arab Idol winner and singer. I personally loved the whole idea behind this campaign which encourages people to embrace their own unique style, by treating fashion as an extension of one’s personality. It aims to inspire consumers to embrace their individuality and motivates them to dress for their comfort. 

I absolutely loved this video here about the campaign which is growing really popular –
Interesting, isn’t it?
Well, there is also a Facebook app with which you can create your own magazine cover but with a twist. You can choose the picture, theme, color, text.
Talking about the event, it included a fashion show, and several activations, including an accessories booth, live LED screens capturing the audiences, live event footage to the Middle East region for Max customers, media, partners, a photo wall with customized polaroid and a caricaturist who drew attendees.
The collection is simple yet stylish. The key word is ‘comfort’. Some of my favourite picks are –
Until I see you next,
Be Real! Be fashionable !

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