My Collaboration With Max Fashions

Recently I got the opportunity of doing a lovely collaboration with Max Fashions – UAE’s very own homegrown brand.

Max stores are a one-stop destination for everything and anything you wish to shop for – clothes, home ware, kids’ wear and toys, make up, accessories and what not. And what  makes shopping all the more fun in a Max store is the easy navigation, gorgeous display and the helpful personal assistance you get in there.

Talking more about the collab, I was lucky to get a sneak peak into Max’s Ramadan Collection this year and what was a lot of fun was to capture the accessories from the collection through my lenses.

Earrings, necklaces, bags, hats, goggles – I picked a whole lot of lovely stuff from their lovely collection available across Max stores at reasonable prices.

Sharing some of my favourite picks from Max –


Red bag with golden details

This gorgeous Red bag with golden details. This bag was love at first sight for me – the colour, the structure and the size makes it the coolest accessory to jazz up any of your outfit this summer. Isn’t it really pretty?




Earrings are to women what ties are to men. Being a self-admitted earrings-hoarder, I could not resist myself from picking this simple yet classic pair of reverse earrings from Max. I loooooove the combination of Wine Red with Gold to add a touch of both colour and elegance to your outfit. Isn’t it a beautiful colour-combo?

Embellished bag

Love myself a gorgeous embellished Red bag to put together a festive look together or to just lift up a simple outfit and this lovely bag from the Ramadan collection of Max is just perfect for that. Isn’t it oh-so-pretty?

Max has gorgeous summer hats, sunnies, jewellery and a whole lot of makeup from popular brands like Maybelline, Rimmel and Max factor.

Love this silver watch – so chic and classy!

So hope you liked my faves from Max. If you wanna shop any of these pieces, visit your nearest Max store or shop online at

Until I see you at my next post,





Max Fashions SS’16 Fashion Show and ‘Fashion For Real People’ Campaign

Sheikhland’s homegrown brand ‘Max fashions’ recently presented its Spring Summer 2016 collection at Westin Mina Syahi and launched its ‘Fashion for real people’ campaign in collaboration with Mohammad Assaf , Arab Idol winner and singer. I personally loved the whole idea behind this campaign which encourages people to embrace their own unique style, by treating fashion as an extension of one’s personality. It aims to inspire consumers to embrace their individuality and motivates them to dress for their comfort. 

I absolutely loved this video here about the campaign which is growing really popular –
Interesting, isn’t it?
Well, there is also a Facebook app with which you can create your own magazine cover but with a twist. You can choose the picture, theme, color, text.
Talking about the event, it included a fashion show, and several activations, including an accessories booth, live LED screens capturing the audiences, live event footage to the Middle East region for Max customers, media, partners, a photo wall with customized polaroid and a caricaturist who drew attendees.
The collection is simple yet stylish. The key word is ‘comfort’. Some of my favourite picks are –
Until I see you next,
Be Real! Be fashionable !

Max Fashions showcase their SS15 Collection


Rooftop of Radisson Blue looked like a Summer Party – the occasion was the launch of the Spring-Summer Collection of Max Fashions – the homegrown brand of the Sheikhland.


The weather was amazing and the atmosphere was all fashionable.


Talking about the collection now – it had something for everyone.


But what really comes through is the way Max has upscaled the style quotient in its designs.


From Chanel inspired stuff to Bohemian designs, from bright florals to casual laid back colours, the collection is pretty modish. The good news is that Max still maintains its USP – the reasonable prices.


The collection is in the store now.


So, do go and check it out and get your wardrobe ready for a fashionable Spring-Summer without breaking the bank.


Until I take you through another SS15 story next,